I talk all the time about capturing contact information from the people who visit your website. If you don’t have a way to get an email address, when someone comes to your site you really only have one chance to get them to buy your product or service. Once they leave your site, you have no way to reach out to them and build that “know, like, trust” factor. But, if you have a system in place that does capture a visitor’s contact info, then you have multiple chances to grow that relationship and let them see your expertise and knowledge.
Once you have this system in place, what do you do with those emails? How do you actually turn your list into business and make money from your list?
Here’s a quick step-by-step process on how to make money with your email list. I’m going to just a list today, but over the next few days I’ll be breaking down each one of the steps in more detail. So stay tuned…
1) Create a “hook” or a “bribe” to get people to sign up for your list.
2) Set up your email list and your autoresponders to deliver your hook.
3) Follow up with your list on a consistent basis.
4) Offer information, resources, and work on building up a relationship with your list.
5) Start making money from your list. Offer your own products and services, send out affiliate promotions.
It’s really that simple. Ok, it’s a little more work than this list makes it out to be – but this really is the basics of using your list to make money. Again, I will be going into more detail about some ways you can actually complete each of these steps in future posts.
But get started now thinking about what you can offer as your “hook.” You want something simple to create, but with real information. Don’t just send out fluff. And make sure it relates to what your product or service is.
Have a great day!
