5 Social Media Mistakes That Hurt Your Sales

December 6, 2010

This isn’t one of my own blog posts, but I think the information in it is just too useful not to share with my readers. I see a lot of people who say social media isn’t working, but sometimes those people need to take a look at their processes and systems after the initial contact. [...]

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Video Marketing: How to Improve Your Video Ranking

December 2, 2010

Improving Your Video Ranking Of course everyone wants their videos to go viral, right? No doubt you’ve viewed something on YouTube because it had a million hits, and you wanted to see why everyone thought it was so great. I’ll admit that sometimes it’s the stupidest stuff that goes viral, with no real return on [...]

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Video Marketing: Driving Traffic to Your Video

November 29, 2010

Driving Traffic to Your Video We covered some fundamentals about using video in your marketing efforts in my last blog post , but now it’s time to talk about driving traffic. When Google purchased YouTube, they weren’t buying the technology (there was really nothing ultra-special about it), they were buying “eyeballs.” And that’s what you [...]

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Video Marketing: Growing Your Coaching Business

November 25, 2010

YouTube to Your Advantage As a coach, you’re no doubt a good presenter. Now you can really capitalize on that by using videos to market your online business. Every day the number of sites that have embedded videos or links to YouTube, Vimeo, and MetaCafe (to name a few) grows exponentially. Most people would rather [...]

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Social Media: Call-to-Action

November 22, 2010

Continuing Education: Your Call to Action I’ve been helping you understand the importance of using your social media platform to build relationships with your prospective clients and why it’s important to share useful information with them. But don’t leave them hanging! Frequency One of the challenges of using social media and blogging is finding time [...]

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Content is King

November 15, 2010

Creating a social media presence is the first step to building relationships with your prospects… relationships that become the foundation of your business’ success. However, simply creating your profile is not enough. You have to share information – valuable information – in order to really leverage social media to build your client base. Giving Away [...]

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What Good is Social Media Anyway?

November 12, 2010

I’m certain you’re aware of social media. Is there anyone who isn’t? Are you thinking: “Social media, schmocial media… it’s a time waster.” Or do you believe it can help you build your client base as a coach? If it’s the latter, you’re on target. New Networking No matter how you feel about social media, [...]

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What Your Toddler Can Teach You About Email Marketing

October 20, 2010

I use Aweber for my email lists. I was over on their site today and saw this blog post and thought I would share it with all of you. Enjoy! Great wisdom has been known to come from the mouths of babes. So if you’re seeking the keys to good email marketing, you might look [...]

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How To Turn Your Clients Into Raving Fans

September 22, 2010

We all hear about branding and how important it is to your business. But branding is not just about your web site or logo, it’s also about the associations your clients hold with you and your company name. The more positive that association, the more likely they may be to remain loyal to you when [...]

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Why Your List is So Important When Marketing Online

September 15, 2010

Your List is Your Biggest Asset When It Comes to Online Marketing So, as I work with my clients, one thing they always ask is about a list. If you spend any time online, you’ve heard you need a list. How are you adding people to your list? What are you offering to get people [...]

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