Using LinkedIn to Get More Clients

I recently posted about Part 5 of the LinkedIn series on the Social Media Sonar blog. I am skipping Part 6, because it’s about using LinkedIn to look for a job. I personally think of a JOB as no fun, so I’m not going to post about the 6th post in the series. If you want to find out more about this aspect of LinkedIn, GO HERE.

Personally, I found Part 7 of the series much more interesting.  It touches on the fact that like with most social marketing efforts, you can’t go for the hard sell or obviously trying to sell someone on your service or product. Again, it’s about building relationships, offering helpful resources, and basically building up the “know, like, trust” factor.

The post talks about how there are 2 ways to prospect on LinkedIn -  People and Companies. Which way you go is obviously going to depend on what your target market is.  It also talks about some things to think about when reaching out to people, about taking the connection offline, and contacting the right people.

It’s a very informative post, one of many in the series. Go check out the post – Prospecting with LinkedIn – and try out some of his suggestions. I think you’ll be pleasantly surprised with your results.

Have a great day!