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So, you have a blog or a website. You have your product or service ready to go. Now you just need customers. So how do you find them online? Well, a good start would be to get them to your website to see what you’re offering. And a great way to increase your web traffic is by using SEO to get your website in front of potential clients or customers.
Here’s some tips on just how to do that:
Start with good keywords. Do some research up front. You can use tools like Wordtracker or Google Adwords to see which keywords are going to result in the most traffic to your website. Then use these keywords in your website content, blog posts, articles, etc.
Now that you have your keywords and are using them on your website, start creating content on your site. Try to add at least 2-3 new blog posts a week, and if you can commit to it, add a new post on a daily basis. By consistently creating new content, you’ll keep the spiders coming back to your site and constantly indexing your site.
You’ve created content, so now promote that content. Every time you put up a new blog post, talk about it. Send it to your Twitter, Facebook, LinkedIn account. Talk about it on any other networking sites/forums/groups you belong to. Bookmark it on the bookmarking sites you belong to.
Interact in the social networking community. Build relationships with peers, mentors, prospects. Be a resource of information. Comment on other blog posts, with meaningful comments that add to the conversation going on or to the original post.
Finally, submit articles. Write one article a week, remembering to integrate your keywords. Submit that article to article directories.
All of the above will lead to increased web traffic to your site/blog, increased subscriptions to your newsletter or free offer, and ultimately increased sales and increased income!
If you want some free help putting together your marketing plan on how to implement some of these tips, enter our “Plan Your Success” contest.
I recently posted about Part 5 of the LinkedIn series on the Social Media Sonar blog. I am skipping Part 6, because it’s about using LinkedIn to look for a job. I personally think of a JOB as no fun, so I’m not going to post about the 6th post in the series. If you want to find out more about this aspect of LinkedIn, GO HERE.
Personally, I found Part 7 of the series much more interesting. It touches on the fact that like with most social marketing efforts, you can’t go for the hard sell or obviously trying to sell someone on your service or product. Again, it’s about building relationships, offering helpful resources, and basically building up the “know, like, trust” factor.
The post talks about how there are 2 ways to prospect on LinkedIn - People and Companies. Which way you go is obviously going to depend on what your target market is. It also talks about some things to think about when reaching out to people, about taking the connection offline, and contacting the right people.
It’s a very informative post, one of many in the series. Go check out the post – Prospecting with LinkedIn – and try out some of his suggestions. I think you’ll be pleasantly surprised with your results.
How do you build credibility on a social media platform like LinkedIn? You have to build the “know, like, trust” Factor. This 5th post in the 10 part series discusses ways to build up this factor using the various components of LinkedIn – such as your profile, applications, groups, answering questions. So go ahead and take a look at some ideas on how to build up trust on LinkedIn.
It’s time for the 4th post in the series on using LinkedIn to grow your business. In this part of the series, Sean Nelson talks about how to expand your network on LinkedIn. Sometimes people think they can only link to people they already know, or a friend of a friend, or a prior work acquaintance. Sean explains some new ways to grow your network, which is an essential part of using LinkedIn. Because without expanding your network how can you get more clients or customers?
So take a look at this next part of the LinkedIn series, and I’ll be sure to let you know when the next step is posted.
It’s here. Post 3 of the 10 part series on LinkedIn. This post is filled with some great information about merging your online networking efforts with your in-person networking. For example, you go to a local networking event, but you don’t have a chance to personally talk to everyone. Well, take it to your online profile. Touch base with those people you didn’t get to talk to through LinkedIn or Facebook. Let them know you were at the same event, but you didn’t get a chance to talk. Now all of those missed opportunities can turn into another chance to make a good connection.
Read it, and then come back and let me know what you think. Have you thought about using LinkedIn like this? Do you currently use it this way? If so, how has it worked for you?
As promised, here is the link to part 2 of the LinkedIn blog series “Can LinkedIn Work For You?” This second post in the series talks about defining your reason for being on LinkedIn. I think this is an absolute priority when using any form of social media, because if you don’t know where you’re headed, how on earth will you know when you’ve gotten there? Basically, this post says that your #1 reason for business should be to make money. Again, I am in total agreement, because with the limited amount of time businesspeople (and mompreneurs in particular) have available to them, you have to get clear on your purpose, focus in on it, and get it done as efficiently and effectively as possible. So get honed in very quickly on that purpose and then figure out the fastest and best way to head towards that purpose.
This latest post in the 10 part series is very good in explaining how to come to terms with what your purpose of using LinkedIn is, and then how to go about starting to accomplish that goal you’ve defined.
So enjoy the reading, and I’ll keep you posted on when part 3 of the series is posted.
6 Simple Steps to Social Media Success
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