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Archive for Setting up systems

Being in the field that I am, most of my work is done online and through different types of modern technologies – Skype, the Internet, email, contact management software, smart phone, and so on. I’ve found that while technology and all the conveniences it brings can be a lifesaver at times, at other times it can be a huge roadblock in getting the real work done.

I see this not only in my own life, but in many of my clients and peers. And as I get busier and have more tasks, it seems that technology can start to become more of an enemy than a friend. So this week, when I was reading “Eat That Frog” again, this particular chapter about technology time sinks seemed very appropriate.

Here’s some tips on how to keep technology on your side, and not have it working against you.

  • You have a choice – You can be plugged in or you can unplug at any time. You need to unplug from your phone, your email, the internet, Facebook – detach on a regular basis, so you don’t become overwhelmed and so that you stay calm, clearheaded and able to perform at your best.
  • Don’t get addicted – I see this a lot with Facebook – you know who you are, those people who play Farmville 24/7, who message you the second you get online, are Tweeting about their dr. appt in the middle of the exam. Don’t fall into this trap, don’t let technology (whether it’s Facebook, your phone, checking your email constantly) suck you in. The whole goal of technology is to make our lives easier. It’s meant to help us improve our lives by helping us to accomplish things and communicate with people faster and more efficiently. So remember that, and don’t allow it to take up your time by obsessing over the use of it.
  • Standardize and delegate – We all feel like no one else can do it as well as we can. That might be true, but at some point those small tasks are going to cost you time and money. One of the huge benefits of technology is that you can easily hand off many admin tasks without having to actually hire an employee. How would your life change if you had an extra 20 hours each week to think, work, plan, talk with clients and prospects, or even go to dinner with your spouse?  Use technology to hand off tasks you really don’t need to be spending your time on.
  • Treat technology as a servant,  not a master – Technology is there to help you, not hinder you. Just because that notification on your Outlook goes off, it doesn’t mean you need to respond right now! One of the best ways to get a handle on technology – just turn it off. Don’t check your email as soon as you get to work or sit down at your desk. Turn off the cell phone.  Just unplug, even if it’s for a few minutes!

I have a few posts on my blog about how you can use Twitter to promote your business online. For example, you can use it to build your credibility and to get people to your website. But of course, you need to have followers for any of that stuff to work, right? Maybe you’re just starting out on Twitter, or maybe you have followers but you seem to have hit a plateau and your number of followers isn’t increasing. I have a few tips for some simple ways you can build up your Twitter following…

1. Follow other experts in your niche/field – I call these your mentors – other people in your field who have achieved what you’re trying to. By following and interacting with these mentors, you’re going to be reaching out to their thousands of followers who are obviously interested in the field or niche you work in.  If those followers like what you have to say, they’ll in turn follow you.  Here are some things you can do to start interacting with your mentors and at the same time their followers.

• Tweet about how they’ve helped you – I know that I have taken classes, attended teleseminars/webinars, or otherwise learned some great info from my mentors. So if you’ve learned some great stuff or they helped you succeed in some way, tweet about it. Let them know how they helped you or what they did for your business. They’re going to appreciate the kind words and most likely will re-tweet it. This will get you in front of all those followers, and also work on building your relationship with that expert.

• Re-tweet their messages – This helps you in two ways. They’re probably going to thank you for the re-tweet, which gets your name into their Tweet stream. Also, you’re offering helpful information to your own followers, which continues to build your reputation as a resource of good information.

• Always be thinking about how you can help them. You have to remember that Twitter is about relationship-building, not just about pushing your own information out there. Take your list of mentors you want to build a relationship with, and then start working on that. (Remember that you don’t just want to focus on potential clients or customers, but you also want to develop relationships with people who are already at where you want to be.)

2.  Following people – When you follow someone on Twitter, many times they’ll click through to your profile. If they see Tweets that are of interest to them and you’re not just pushing Tweets out about “Buy my stuff,” then there’s a good chance they’ll follow you back.  Don’t just follow people randomly though, and be sure you don’t exceed the allowed follow-to-following ratio. Try to keep the # of people your following  less than the # of people following you. Now if you’re just starting out, you can begin by following people who are following those experts we just talked about. You can also search at sites like Twellow.com to find people who match your target market.

3.  Automate, but automate wisely – You can certainly automate parts of your Twitter strategies, but remember that Twitter is all about interaction and relationships. So be sure you only automate tasks that don’t require a response or that you don’t need to be directly involved in.  Once you get to hundreds and thousands of followers, you’ll definitely want to pull some tools in to help you with both the automated and personal tasks involved with using Twitter. Two tools I recommend are Hootsuite and Tweet Adder. Hootsuite is free and used online through their website, and allows you to schedule Tweets and post status updates to multiple sites at once. Tweet Adder is a download to your computer (it costs $55, but has a free trial period), and allows you to automate the process of adding followers. It also allows you to search for the right followers that fit your ideal client profile.

If you’re just starting out on Twitter, or are wanting to really ramp up your followers list, I’ve given you some good ways to get started. Twitter is a great way to start getting more traffic to your website and adding prospects to your marketing list. So take advantage of it!  I hope this gets you started.

219295_inquisitiveI’m sitting here this morning, struggling with finding a good topic to write about. I know I’m not the only one, so it comes to me – why not talk about some things you can use to generate ideas for your blog posts.

Ok, so when you’re sitting in front of your computer with absolutely no idea what to write about, what can you do?

1) Set up google alerts for some of your top keywords. Every day you will receive emails with links to other blog posts, news, articles that you can use as inspiration for your own posts.  Just remember to actually look at these alerts, otherwise they tend to pile up in your email inbox, and can cause you to feel a little overwhelmed.

2) Subscribe to blogs that provide information that you think readers of your blog would be interested in. Devote a blog post to commenting on one of their posts and link back to the original post. Be sure to give the original blogger the acknowledgement that this is their post – we’re not talking about taking credit for someone else’s creativity.  You can add any points you think were missed, explain why you agree or disagree with their post, or just say “Hey, this is a great idea, check it out. I think it gives some great information.”

3) Use your social media networks to generate ideas. Take note of what your connections are talking about that relates to your area of expertise. Ask what people want to learn more about, what questions they have on a particular topic. Conduct a survey. Just paying attention to what people are discussing can be a great way to get your creative thoughts flowing.

4) Use your keywords. Take your keyword list, and see what topics you can work with incorporating those keywords. If you don’t have any keywords, then do some keyword research – just doing the research will start to give you some great ideas on topics to tackle.

5) Repurpose your other materials. If you wrote an article, break it out into 2 or 3 blog posts. If you conducted a teleseminar, turn it into a series of posts. If you made a video, add it as a blog post. If you have an ebook, take some of it and turn it into a post. You get the idea. Make the most of your time, and get as much use out of each creation as you can.

This isn’t really a way to generate a new idea, but it will make your blog posting much easier. Think of it as a bonus:

Plan ahead. Instead of staring at a blank “Add New Post” screen, plan out your posts ahead of time. Obviously, I haven’t made it to this point yet for 2010, but it’s in my schedule of things to do. By picking out topics before hand and having a loose schedule of when you’re going to write about what, you avoid that “Oh my gosh, what am I going to write about today,” feeling that can tend to just freeze up any creativity from happening. Create a list of all the topics that you want to discuss for the entire week or for the whole month, making sure they’re all related to your blog’s theme and they are all interesting to your readers.

How do you come up with new blog post ideas? Please share any unique or interesting ways you get those creative thoughts flowing. I’d love to hear them!

Have a great day!

Do you struggle with setting up your marketing plan? Are you so stuck being busy that you don’t ever seem to have the time to sit down and work on the important things, the stuff that’s going to really make your business successful?

A lot of small business owners have this same problem. I know I struggle constantly with being “busy,” but at the end of the day still feeling like I never actually tackled any of the big stuff – what’s going to actually help me grow my business.

If you’re headed towards another new year, without any idea of how you’re going to make 2010 different, I’d like to offer you some help to start working on those “big” ideas that will actually make a huge difference in your business.

I work with several entrepreneurs, who all operate different kinds of businesses, service-oriented, product-oriented. Whatever it is that they do, I hear so often that they’re having a hard time figuring out how to get to where they want to be from where they are now.

I can help out those I’m actively working with, but I know there are so many other business owners out there who don’t know where to turn to get answers. So here’s my offer to you:

The “Plan Your Success” Strategy Session

I’m offering 3 free strategy sessions (no cost and no sales pitch, I promise), to help you get very focused and clear on where you are now, where you want to be, and a plan on how to get from here to there.  We’ll work together for an hour, and by the time we’re done, you’ll have figured out:

  • Where your business is now and what’s been keeping you from moving forward
  • What your goals are for your business in 2010
  • A complete, personalized online marketing strategy to help you attain those goals

You’ll leave our session not only inspired and motivated, but you’ll have a written plan you can follow to turn your business into a highly profitable, income-generating machine you’ve always hoped for.

Why am I doing this? Two reasons. I believe in complete honesty – so here they are.

#1 – I really do love helping other small business owners, and showing them some marketing techniques and strategies they can use to be successful. And if I can help someone out who might not have the money right now to invest in some assistance, then why not?

#2 – If you like the session we have, love the ideas you leave with, and use the marketing plan to increase your income -  then maybe next time someone you know is talking about struggling with marketing, or getting more clients, you’ll think of our session. And maybe you’ll even feel like giving me a great testimonial I can use in my marketing.

That’s it. The two reasons. So if you want some free help figuring out exactly how to use all of this online marketing to your advantage, and seeing which way is going to work best for your company, enter the contest. Here’s how:

How To Win:

Post a short comment after this post about your biggest challenge when it comes to your social/online marketing efforts. Once you’ve added your comment, please let me know by posting on Twitter to @crystalparrett and using #plansuccess . Also post a link to this page. Or you can email me at plan@timesaversvirtualsolutions.com letting me know you made a comment.

Contest Rules:

3 winners will be chosen at random on December 29, 2009. You’ll be contacted by me to schedule your session, so you can start out your new year with a marketing plan all ready to go.

Good luck!!

Dec
22

Using Systems to Save Time in Your Business

Posted by: Crystal Parrett | Comments Comments Off

I know,  I post a lot about saving time and following systems in your business. That’s because I know from personal experience, that if you let your business run you instead of you running your business, it’s not going to be a fun experience.

So today, I’m going to walk you through the 3 steps for creating a system. I know that if you can set up a system for all of the tasks you do on a regular basis for  your business, you are going to see a dramatic change in your business. And don’t think that a system has to be this huge involved project, because it can be as simple as just a checklist.

Ok, the 3 steps for creating a system:

Step 1 – What am I doing? Figure out what you need or want to create systems for. Usually if stuff is falling through the cracks, you need a system. Start with one thing that you know is a mess, it just isn’t working for you right now.

Step 2 – Where am I going? Now figure out what outcome you are looking for. Your end destination, so you know when you’ve arrived. Focus on one task at a time. Don’t try to multi-task, you’ll just feel overwhelmed and probably give up. Take one task at a time. Some examples of outcomes – to book a sales meeting, to close the deal, to get an email address.

Step 3 – Create the steps to get there. There are so many ways you can actually handle this part. Find one that works for you.You can use a flow chart. A checklist. Mind mapping – on paper or using software on your computer.

So now I’ll walk you through an example of the above process. Let’s say you decide you want to set up a system for sales calls, so your assistant can take them over if you’re out. That’s “what am I doing?”  And your desired outcome is to set a meeting – “where am I going?”

Now create the steps. Get 2 colors of sticky notes. With the first color, write down each step on it’s own sticky note. So if step 1 is – convey the 3 most important things about my program – then write that down and write the 3 points down also. Then stick the note on the wall.  Say the 2nd step is that you check availability of appointments on the calendar. Write that on the 2nd sticky note and stick it on the wall. Continue until you have all of the steps on the wall.

Now using the 2nd color of sticky notes, turn those on the side to make a diamond. These are now your “decision diamonds.” Forks in the road. So if a person answers the phone or you get an answer machine, for example. So if a step is “make the call” the first diamond would be “Do they answer?” If yes, one set of notes will say – go through 3 points, book meeting, put in calendar, etc.. If no, another set of notes might say – leave message, make note in calendar to call back, send an email, etc.

Once you have it all laid out in front of you, turn it into a system that your assistant or anyone else can easily follow. Because obviously you can’t just have all of your systems up on the wall.

Then do this again for each task you perform in your business. Take it one at a time, and before you know it you’ll have a complete operations manual. And you’ll no longer be the one who has to handle every little detail of your business. Freedom!

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Twitter Tools

As I find myself having to coordinate multiple Twitter accounts every day, I have compiled a list of Twitter tools that keep me from having to be on Twitter 24/7.  Here’s the list of tools I use almost every day to keep Twitter from taking over my life.

1. Hootsuite -  My absolute favorite Twitter tool! This website allows you to type in your update once, and it will populate your Twitter, LinkedIn, and Facebook account all at the same time. You can also have multiple accounts of each kind, so for example, I can have all of my clients’ accounts set up one place. Not only can you post to your personal Facebook profile, but also fan pages. You can pick which account you want which update to be posted on. And you can pre-schedule your updates, if you have some ideas planned out and don’t want to forget them, but maybe you don’t want to post them right now.  Of course, it shortens your links for you, and you can track how many clicks you get on a link. A great tool to use.

2. Twitterfeed. This website makes it easy to update Twitter and Facebook with your latest blog posts. Just put in your RSS feed, and every time you publish a new post, it will automatically send out a Tweet or Facebook update.

3. SocialOomph. Another great website. There’s a free and a paid version. I’ve never used the paid version, so I’m only addressing what you get with the free setup. I personally use SocialOomph mostly for the keyword alerts. You can put in keywords you want to keep track of, and any time there’s a tweet with that keyword, you’ll get an email letting you know about it. If nothing else, set up an alert for your name and your company name. You can also use it to automatically follow people or set up an automated welcome message to new followers, if that’s how you use your account.

4. Refollow. A great way to manage and track your followers. Log in using your twitter username and password, and you’ll be able to see all of your followers and everyone your following. You can sort them multiple ways. For example, you can see who’s following you that you aren’t following. Or people you follow who aren’t following you back. You can sort by people who have @mentioned you. You can follow and unfollow from here too.

5. Qwitter. I just found this one. Qwitter emails you when someone unfollows you, and tells you what tweet you posted when they unfollowed you.

These are the tools I use, and they have definitely made my life much easier. So take some time, try them out, and see how they work for you. Then come on back, and let me know if you liked them as much as I do. Or maybe you have your own tools you use that I didn’t mention. If so, let us know about them.

Also, if you want some free help putting together your marketing plan and how to implement some of these tools, enter our “Plan Your Success” contest.

You can also receive a free copy of my new ebook I’m working on – How to Make More Money By Promoting Your Business Online – by taking my online survey.

Have a great day!

Dec
19

Online Marketing Survey

Posted by: Crystal Parrett | Comments Comments Off

imagesI’m in the process of turning the systems and strategies I use every day into an inexpensive manual, so that other small business owners can easily set up their own online marketing campaign.

Now, I know what problems and difficulties I had when trying to learn the best way to use sites like Facebook and Twitter, and strategies like blogging, article marketing. But that doesn’t mean that other entrepreneurs have the same concerns, problems, difficulties that I did.

So, today I’m making you an offer. Help me make sure I’m actually going to be addressing your concerns, and giving you concrete, usable advice.  Take my Online Marketing Survey, and as soon as my manual is finished (my target date is January 15th) you will get a free copy emailed to you.

It’s only 4 short questions, and should just take a couple of minutes.

If you’re interested in getting something free for giving me just a few minutes of your time, and a peek into your thoughts, Click here to take my survey.

Thanks, and I look forward to reading your answers!

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Dec
17

Find More Time in Your Day

Posted by: Crystal Parrett | Comments (3)

Today’s post is from ideas I’ve compiled from one of my favorite books – “Eat That Frog” by Brian Tracy:

Every small business owner I know, including myself of course, struggles constantly with finding the time to get the never ending to-do list done. I’m constantly having to move today’s list to tomorrow, and sometimes I just can’t do it all.

So what to do when your list is much bigger than your day? Well, remember the 80/20 rule? Most of your results (80%) will come from 20% of your efforts. So if you have 10 things on your list that you “just have to” get done today, really only 2 of those are probably going to be “big impact” items.

So if 1 or 2 of your to-do’s will have the most value on your life/business/whatever it is – don’t you think you should try to finish that one first? But of course, most people procrastinate on those tasks, because usually they involve more work, more time, or more problem-solving than the other 8 or 9 things on that list.

So, the best way to start your day, is to take your plan for the day (you do plan out your day, don’t you? If not, please check out this post for some ideas.)  and start first on those 1 or 2 tasks that are actually going to make the biggest difference in your business.

Make it a habit that you don’t even start on those smaller, easier tasks – no matter how tempting it is to just be able to check some things off. I know it feels good to be able to cross something off your list, but wouldn’t it feel so much better to know you’re actually working on something important than just working to feel busy?

As Brian says in his book, “Time management… is taking control of the sequence of events… having control over what you do next.”  So take control, and work on the most important, most meaningful tasks first every single day.

If you need help coming up with a plan for your business, so you know what your plan is for each day, each week, each month, enter my “Plan Your Success” contest today!

Dec
15

Plan Your Success Contest

Posted by: Crystal Parrett | Comments (5)

checklistWhat You’ll Win:

An hour long one-on-one Plan Your Success session with me, Crystal Parrett. In this session, we’ll take the time to drill down to exactly what your top 3 goals are for your social marketing efforts. Once we’ve determined your goals, I will provide personalized strategies for setting up your  daily/weekly/monthly action plan and some time-saving tips that will help you spend less time while increasing your results. After our strategy session, you will receive a detailed, written marketing plan to refer back to as often as you need.

How To Win:

Post a short comment after this post about your biggest challenge when it comes to your social/online marketing efforts. Once you’ve added your comment, please let me know by posting on Twitter to @crystalparrett and using #plansuccess . Also post a link to this page. Or you can email me at plan@timesaversvirtualsolutions.com letting me know you made a comment.

Contest Rules:

3 winners will be chosen at random on December 29, 2009. You’ll be contacted by me to schedule your session, so you can start out your new year with a marketing plan all ready to go.

Good luck!!

As my business grows and I get busier, I am seeing that eventually I will have to get some sort of help in my business. Whether that’s an employee or another virtual assistant, or however it takes shape, some clients may have to start dealing with someone besides myself.

Right now I am my business. My business is me. Clients always talk to me, have direct access to me, and can talk to me almost anytime through email or Skype.  I love being accessible to my clients, but if I want to grow to what my goals are reaching for, some of that accessibility is going to have to change, or look different. There’s no way I can expand my business and still be their only point of contact. So when I ran across this blog post, it seemed like perfect timing.

I know there are other small business owners out there who operate the same. And maybe you never want that to change. But I also know there are others out there who have the same big dreams (goals) that they will grow big enough that someday they won’t be able to directly deal with all of the contact we have with our clients or customers that we can do on our own now. So I’m going to share with you what I found in this blog post by MyBreakthroughBusiness.com. If you want to read the whole post in it’s entirety, you’ll find it here.  But here’s the main part of the post, where she talks about the 3 Ways You’re Going to Have to Change to Break the Cycle.

1.) You’re going to have to let go of some of the control

Imagine that someone else is handling that urgent, messy problem. Picture someone else making your pickiest client happy. See others on your team working after hours planning the presentation, chasing down the details, assuring the quality your company has become known for. Now imagine yourself standing on the sidelines cheering them on — doesn’t it feel great? — right before you slip away for a week or two at your beach house.

If you keep your eye on the prize (the beach house), working yourself to a frazzle because your clients only want to work with you doesn’t make much sense, does it? You can do this! It just takes a little practice, a little know-how, and the right team.

2.) You’re going to have to accept that your way is not the only way.

So what if she doesn’t do it exactly like you? Do you really think you’re the only one who can do it? Or do you think your way is the only way your clients will like, because it’s the only way you like?

I thought that too, and I used to redo and redirect everything my team did until one day we were just too busy, and some work went out that I didn’t like — I just didn’t have enough time to fix it. Guess what? The client loved it! I was amazed, so I started letting more work go out that wasn’t exactly like I would have done it.

Now, don’t misunderstand — this wasn’t substandard work. It was good, high quality work, it just didn’t do it for me. And I came to realize that because there are different kinds of people in the world, not everyone likes things done my way. Imagine that!

An amazing thing happened when the work that came out of our shop didn’t all look like mine: we became known for excellent work that solved problems, instead of excellent work that looked like Marcia did it. We became more diverse, which meant we could serve a more diverse group of clients. I still reviewed everything for quality, basic consistencies, and to make sure it solved the clients’ problems, and our philosophies and strategies were similar throughout. And our business grew — even faster.

3. You’re going to have to start promoting your team

When you talk about your business, do you use the *I* word or the *We* word? Do you tell your clients about the capabilities of the experts you have on your team? Do you market and promote your team members as valuable resources your clients have access to? You should, if you want others to value their contributions and want to work with them.

No one likes a “bait-and-switch.” If you promote your company as you, then try to get your client to work with a different member of your team, they’re no doubt going to feel sold to. But if you introduce your client to your talented team, of which you are a part, letting him know that he’ll have the opportunity to work with a mix of your combined expertise, he’ll look forward the experience. The first time you do this your ego will undoubtedly take a hit, but the extra time you gain on the golf course should make up for it.

Basically, if you want to expand your business, your company, it’s ultimately about being ok to let go of the control, and trust that others can do it as well (even if it’s different from) you.

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