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Archive for Delegation

Being in the field that I am, most of my work is done online and through different types of modern technologies – Skype, the Internet, email, contact management software, smart phone, and so on. I’ve found that while technology and all the conveniences it brings can be a lifesaver at times, at other times it can be a huge roadblock in getting the real work done.

I see this not only in my own life, but in many of my clients and peers. And as I get busier and have more tasks, it seems that technology can start to become more of an enemy than a friend. So this week, when I was reading “Eat That Frog” again, this particular chapter about technology time sinks seemed very appropriate.

Here’s some tips on how to keep technology on your side, and not have it working against you.

  • You have a choice – You can be plugged in or you can unplug at any time. You need to unplug from your phone, your email, the internet, Facebook – detach on a regular basis, so you don’t become overwhelmed and so that you stay calm, clearheaded and able to perform at your best.
  • Don’t get addicted – I see this a lot with Facebook – you know who you are, those people who play Farmville 24/7, who message you the second you get online, are Tweeting about their dr. appt in the middle of the exam. Don’t fall into this trap, don’t let technology (whether it’s Facebook, your phone, checking your email constantly) suck you in. The whole goal of technology is to make our lives easier. It’s meant to help us improve our lives by helping us to accomplish things and communicate with people faster and more efficiently. So remember that, and don’t allow it to take up your time by obsessing over the use of it.
  • Standardize and delegate – We all feel like no one else can do it as well as we can. That might be true, but at some point those small tasks are going to cost you time and money. One of the huge benefits of technology is that you can easily hand off many admin tasks without having to actually hire an employee. How would your life change if you had an extra 20 hours each week to think, work, plan, talk with clients and prospects, or even go to dinner with your spouse?  Use technology to hand off tasks you really don’t need to be spending your time on.
  • Treat technology as a servant,  not a master – Technology is there to help you, not hinder you. Just because that notification on your Outlook goes off, it doesn’t mean you need to respond right now! One of the best ways to get a handle on technology – just turn it off. Don’t check your email as soon as you get to work or sit down at your desk. Turn off the cell phone.  Just unplug, even if it’s for a few minutes!

I follow tons of blogs, so many that I always have a 1000+ articles to read on my Google reader page. But as I was skimming through some of those articles this weekend, this series really caught my eye. It’s a series that was done by Therese Skelly on her “Happy In Business” blog.  She ran this series over 3-4 blog posts, but I’m going to highlight the 3 mistakes here in one quick post for you.

Mistake #1 – This is really about your own self-limiting beliefs. Do you ever hear yourself saying any of the following:

“I’m not that unique…loads of people already do that.”
“What should they hire me?”
“I feel a bit like an imposter because of __________”
“I can’t charge that much, because _______(fill in the words here. It could be I haven’t been in biz long enough, haven’t gotten a degree, etc)
“If I don’t give away the farm, my customers will leave me.”
“I can’t say NO because what if that opportunity doesn’t come around again?”

These thoughts cause you to get in your own way. You’re limiting your potential by allowing these doubts to dictate what you do and don’t do.  You need to start thinking about any of these beliefs you have in a positive way. Why should the hire you – because you’re great at what you do. I can charge that much, because what I offer is worth more than that. Ask your current clients, talk to your coach, your mastermind group. Figure out a way to turn these negative thoughts into empowering, positive statements.

Mistake #2 -  This is about spending too much time on low-to-no income producing activities, and not focusing on those activities in your business that have a high-income potential. Outsource those activities that take up too much of your time and can be farmed out to someone for less money than you’re losing by spending time on them vs. spending time marketing or working with clients. As Therese says in her post about this – “set a goal to be working only in your brilliance and doing the tasks that you love and that generate you the big dollars.” I couldn’t have said it better.

Mistake #3 – Bad habits. Eliminate those bad habits that are holding you back. Here’s a few examples:

  • Saying yes to every opportunity
  • Following every guru and buying tons of programs (without getting a good ROI)
  • Not following up with contacts
  • Being in touch with your list only sporadically
  • Thinking that you have to have all your marketing materials just perfect
  • Getting swept away in distractions
  • Pricing too low
  • Spending too much time on FB and Twitter

Make a list of your top 10 bad habits, and then commit to a plan to change/stop them.

So that’s her list of the Top 3 Money Killing Mistakes in Business. If you want to read the whole series in full – you can find the first post in the series HERE.

Dec
22

Using Systems to Save Time in Your Business

Posted by: Crystal Parrett | Comments Comments Off

I know,  I post a lot about saving time and following systems in your business. That’s because I know from personal experience, that if you let your business run you instead of you running your business, it’s not going to be a fun experience.

So today, I’m going to walk you through the 3 steps for creating a system. I know that if you can set up a system for all of the tasks you do on a regular basis for  your business, you are going to see a dramatic change in your business. And don’t think that a system has to be this huge involved project, because it can be as simple as just a checklist.

Ok, the 3 steps for creating a system:

Step 1 – What am I doing? Figure out what you need or want to create systems for. Usually if stuff is falling through the cracks, you need a system. Start with one thing that you know is a mess, it just isn’t working for you right now.

Step 2 – Where am I going? Now figure out what outcome you are looking for. Your end destination, so you know when you’ve arrived. Focus on one task at a time. Don’t try to multi-task, you’ll just feel overwhelmed and probably give up. Take one task at a time. Some examples of outcomes – to book a sales meeting, to close the deal, to get an email address.

Step 3 – Create the steps to get there. There are so many ways you can actually handle this part. Find one that works for you.You can use a flow chart. A checklist. Mind mapping – on paper or using software on your computer.

So now I’ll walk you through an example of the above process. Let’s say you decide you want to set up a system for sales calls, so your assistant can take them over if you’re out. That’s “what am I doing?”  And your desired outcome is to set a meeting – “where am I going?”

Now create the steps. Get 2 colors of sticky notes. With the first color, write down each step on it’s own sticky note. So if step 1 is – convey the 3 most important things about my program – then write that down and write the 3 points down also. Then stick the note on the wall.  Say the 2nd step is that you check availability of appointments on the calendar. Write that on the 2nd sticky note and stick it on the wall. Continue until you have all of the steps on the wall.

Now using the 2nd color of sticky notes, turn those on the side to make a diamond. These are now your “decision diamonds.” Forks in the road. So if a person answers the phone or you get an answer machine, for example. So if a step is “make the call” the first diamond would be “Do they answer?” If yes, one set of notes will say – go through 3 points, book meeting, put in calendar, etc.. If no, another set of notes might say – leave message, make note in calendar to call back, send an email, etc.

Once you have it all laid out in front of you, turn it into a system that your assistant or anyone else can easily follow. Because obviously you can’t just have all of your systems up on the wall.

Then do this again for each task you perform in your business. Take it one at a time, and before you know it you’ll have a complete operations manual. And you’ll no longer be the one who has to handle every little detail of your business. Freedom!

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Dec
11

Do you have problems delegating?

Posted by: Crystal Parrett | Comments Comments Off

help signMarcia Hoeck writes a blog called “Breakthrough Business” and she has a lot of great common sense articles and information. It’s about creating a business that you run, not one that runs you.

I came across one of her older posts “Are You a Victim of the “Entrepreneurial Curse”?” This rang true for me and probably for a lot of other entrepreneurs out there.  It gives several good reasons why entrepreneurs need to let go and delegate.  In other words, outsource the things that can be outsourced so you can use your ‘boundless energy’ to be more creative in your business.

Basically, she talks about the Symptoms of the Entrepreneurial Curse – which are:

  1. You’re always jotting down notes about your great ideas but you can’t ever get to them.
  2. You find yourself saying, “I can do it better myself.”
  3. You find yourself saying, “It will take me longer to tell someone else how to do it than it will for me to do it myself — so I’ll just do it myself.”
  4. You find yourself saying, “No one can do it without my help anyway, so I might as well do it myself.”
  5. You find yourself saying, “Nothing gets done right around here unless I do it.”
  6. You find yourself saying, “My clients expect me to be doing all of the work — they won’t accept a phone call from an assistant. So I might as well do it myself.”

She goes on to say “I guarantee you that none of those statements above are true — you just think they are (it’s okay, we all do at one time or another. )”

If you’d like to get more details about what the Entrepreneurial Curse is, then make sure you pop over and read her article!

Are you suffering from the Entrepreneurial Curse? Make sure to take a look around my site to find out how utilizing a Virtual Assistant can help cure you.

Have a great day!

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Nov
30

Using Google Analytics to Monitor Website Traffic

Posted by: Crystal Parrett | Comments Comments Off

google analyticsWhen you’re using social media to direct people to your website, of course you want to track your results. If you don’t monitor the results of your marketing, you won’t know if it’s working or if you need to change something you’re doing to get better results.

By yourself, or working together with your virtual assistant, you can set up a system to monitor your visitors and their activity once they get to your site. Everyone should watch their website statistics on a weekly or monthly basis to monitor trends and look for improvements.

Here is a plan of action you can follow using some free Google tools:

Step 1 – Google Analytics

  1. Set up an account for yourself at Google.com.
  2. Access Google Analytics and add your main website and blog url’s to the reports area.
  3. Add the Google Analytics code to your website and blog, which will allow Google to start accumulating stats for your sites.

Step 2 – Set up your tracking sheet. (Use Google Documents if you’re working with an assistant.)

  1. Start a Google spreadsheet to share the data between you and your assistant.
  2. Set up statistics to track on a monthly basis:
  • Absolute Unique Visitors – how many first time visits to the site
  • Return Visits – of those first time visits, how many returned
  • Average Time Spent on Site – what is the average time viewers spent on the site
  • Bounce Rate – the percentage of single-page visits in which the person left your site from the entrance (landing) page
  • Country – if you’re growing your business internationally you’ll want to monitor your visitors’ country of origin
  • City – this lets you dig a little deeper to uncover what city produces the most visitors

3.  Add a 2nd tab to the document titled Traffic Sources to collect info about:

  • Traffic Sources – What are the top 10 – 15 sites that directed traffic to your website
  • Unique Visitors – how many unique visitors came from these traffic sources

4.  Add a 3rd tab called Keywords.

  • Keyword Research – How many visits resulted based on specific key word searches

5.  Set up 2 or 3 goals to judge conversion rates. (See examples below)

  • Goal 1: How many visitors signed up for the free report?
  • Goal 2: How many visitors purchased a product?

Collecting this information on a monthly basis will help you make more solid decisions on your marketing plans. For example, you may need to add more defined keywords in your blog posts, or you may want to focus on a particular state/region if you’ve had a large number of searches from that area.

You or your assistant should monitor and report on the stats on a monthly basis. This will allow you to adjust your marketing efforts based on the traffic and activity you are seeing on your website.

Whether you use Google or some other form of analytics system, make sure you are not just using it but also analyzing the data to make sure your marketing efforts are producing the results you need them to.

Nov
27

How to Delegate Effectively

Posted by: Crystal Parrett | Comments Comments Off

desk with papersI recently attended a great webinar put on by Erin Blaskie.  She is a highly successful virtual assistant, and a great source of inspiration for me, since much of what she has already accomplished is what I aspire to do with my own company.

During the webinar, I got some great tips to use with my clients on how to delegate tasks using precise, focused direction and vision (as she puts it).

Some quick hints on the right way to delegate to your virtual assistant or your employees:

  • Use short concise wording with bullet points. Don’t use long, wordy, confusing explanations.
  • Utilize your tools and systems. For example, I use Basecamp to manage my clients and their tasks. If you have some sort of project management tool or certain systems that will make delegation easier, then use them.
  • Make sure to give enough lead time on projects. If you’re not sure how much time a project is take, ask for feedback from your VA or your team.
  • Be ok with having to go back and forth. If your assistant or team needs more clarification, don’t get frustrated with their requests for more information. I would prefer to ask/answer more questions than to not be happy with the final results.

During the webinar, Erin also discussed some tools that can make asking for help easier.  For example, you can use screen shots to show your virtual assistant exactly what you’re looking for, if it’s relating to something online. There’s a great tool called Snag It,  that allows you to manipulate screen shots to help get across exactly what you’re trying to achieve. It’s a lot easier and quicker to grab a screen shot and make some changes to it, than it is to sit and type out everything you want done.

Another great idea is to record what you want done, instead of writing it out. You can use something like Audio Acrobat, and then send the file over to your virtual assistant.

These are just some quick ways to make delegating easier, quicker, and much more effective.

If you have any questions about other tools you can use, or ways to delegate, shoot me a quick email and I’ll be glad to help you.

Have a great day!