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Archive for Saving time

Being in the field that I am, most of my work is done online and through different types of modern technologies – Skype, the Internet, email, contact management software, smart phone, and so on. I’ve found that while technology and all the conveniences it brings can be a lifesaver at times, at other times it can be a huge roadblock in getting the real work done.

I see this not only in my own life, but in many of my clients and peers. And as I get busier and have more tasks, it seems that technology can start to become more of an enemy than a friend. So this week, when I was reading “Eat That Frog” again, this particular chapter about technology time sinks seemed very appropriate.

Here’s some tips on how to keep technology on your side, and not have it working against you.

  • You have a choice – You can be plugged in or you can unplug at any time. You need to unplug from your phone, your email, the internet, Facebook – detach on a regular basis, so you don’t become overwhelmed and so that you stay calm, clearheaded and able to perform at your best.
  • Don’t get addicted – I see this a lot with Facebook – you know who you are, those people who play Farmville 24/7, who message you the second you get online, are Tweeting about their dr. appt in the middle of the exam. Don’t fall into this trap, don’t let technology (whether it’s Facebook, your phone, checking your email constantly) suck you in. The whole goal of technology is to make our lives easier. It’s meant to help us improve our lives by helping us to accomplish things and communicate with people faster and more efficiently. So remember that, and don’t allow it to take up your time by obsessing over the use of it.
  • Standardize and delegate – We all feel like no one else can do it as well as we can. That might be true, but at some point those small tasks are going to cost you time and money. One of the huge benefits of technology is that you can easily hand off many admin tasks without having to actually hire an employee. How would your life change if you had an extra 20 hours each week to think, work, plan, talk with clients and prospects, or even go to dinner with your spouse?  Use technology to hand off tasks you really don’t need to be spending your time on.
  • Treat technology as a servant,  not a master – Technology is there to help you, not hinder you. Just because that notification on your Outlook goes off, it doesn’t mean you need to respond right now! One of the best ways to get a handle on technology – just turn it off. Don’t check your email as soon as you get to work or sit down at your desk. Turn off the cell phone.  Just unplug, even if it’s for a few minutes!
Feb
15

The Secret to Social Media – Time

Posted by: Crystal Parrett | Comments Comments Off

Social Media is everywhere. It’s in your email inbox, it’s on the news, you see articles everywhere, and if you do a search for Google you’ll get millions of results. So of course, learning about social media isn’t too difficult. You can find blogs, videos, ebooks, teleseminars, and hundreds of other tools to teach you ways to use social media.  So why do so many people still have difficulty actually getting started with using social media to market their business?

One of the biggest reasons I hear is time. Lack of time, not enough time, don’t want to spend the time, wanting to spend the time doing something else. You can’t make more time, no matter how much you learn about social networking and online marketing. You have time or you don’t. If you need more time, you have to find it or spend less time doing something else.

So if time is what’s standing in the way of marketing your business online, you basically have three ways to resolve this time issue. Which way you choose depends on which means more to you, time or money.

1. Just jump in and figure it out on your own. You’ll make mistakes, it will take time, but it’s the cheapest way to get it done – money wise.  This is probably the most expensive if you’re talking about the time you’ll need to spend.  One positive point to this method is that you’ll know how to do it, so even if you decide to outsource at a future date, you’ll have a good idea of what should be happening. I used this method to get my basic foundation in understanding how social networking and online marketing really work, and to see the results once you finally learn how to do it right. But believe me, it took more hours out of my day (and night) then I even want to remember!

2. Learn from others who have already spent the time learning. Like I mentioned above, there are hundreds of products you can buy, listen to, read online (and offline) to see how others are using social media and online marketing. This will also take time, time to read – time to listen – time to learn – time to implement, but no where as much time as Option 1. Of course, in exchange for less time and benefiting from the time others have spent, you’re going to spend more money than Option 1. So your cost increases but your time decreases.

If you take this route, just be aware of what you’re purchasing. Talk to other people who’ve bought products, ask for recommendations. There’s a ton of information out there, but it doesn’t mean that all of that information is good or that it’s going to fit your needs.  And don’t forget to take advantage of the tons of free information out there, to get you started for free.

3. Outsource your online marketing. This is going to save you the most time, of course. And, consequently, cost you the most of the 3 options.  A huge benefit to outsourcing is that it allows you the time to do what you really enjoy, what you’re best at.  My clients usually come to me after spending some time trying out Option 1 or 2. But even after getting training, or spending the time to learn on their own, they find that they still don’t have the time or the desire to take on the task themselves. What they like is that I come up with a strategy and then make it happen for them.

My final note for you is that online marketing has to be done consistently, so whatever option you decide to try out, make sure you commit to a consistent schedule. Social media can have a huge impact on your business, allowing you reach out to people you otherwise never would, to teach people you’d normally never meet, to grow your business in ways you never thought you could. So whatever way you decide to integrate online marketing into your business, whether by spending more time or more money, as Nike says – Just Do It!

Have a great day!

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I follow tons of blogs, so many that I always have a 1000+ articles to read on my Google reader page. But as I was skimming through some of those articles this weekend, this series really caught my eye. It’s a series that was done by Therese Skelly on her “Happy In Business” blog.  She ran this series over 3-4 blog posts, but I’m going to highlight the 3 mistakes here in one quick post for you.

Mistake #1 – This is really about your own self-limiting beliefs. Do you ever hear yourself saying any of the following:

“I’m not that unique…loads of people already do that.”
“What should they hire me?”
“I feel a bit like an imposter because of __________”
“I can’t charge that much, because _______(fill in the words here. It could be I haven’t been in biz long enough, haven’t gotten a degree, etc)
“If I don’t give away the farm, my customers will leave me.”
“I can’t say NO because what if that opportunity doesn’t come around again?”

These thoughts cause you to get in your own way. You’re limiting your potential by allowing these doubts to dictate what you do and don’t do.  You need to start thinking about any of these beliefs you have in a positive way. Why should the hire you – because you’re great at what you do. I can charge that much, because what I offer is worth more than that. Ask your current clients, talk to your coach, your mastermind group. Figure out a way to turn these negative thoughts into empowering, positive statements.

Mistake #2 -  This is about spending too much time on low-to-no income producing activities, and not focusing on those activities in your business that have a high-income potential. Outsource those activities that take up too much of your time and can be farmed out to someone for less money than you’re losing by spending time on them vs. spending time marketing or working with clients. As Therese says in her post about this – “set a goal to be working only in your brilliance and doing the tasks that you love and that generate you the big dollars.” I couldn’t have said it better.

Mistake #3 – Bad habits. Eliminate those bad habits that are holding you back. Here’s a few examples:

  • Saying yes to every opportunity
  • Following every guru and buying tons of programs (without getting a good ROI)
  • Not following up with contacts
  • Being in touch with your list only sporadically
  • Thinking that you have to have all your marketing materials just perfect
  • Getting swept away in distractions
  • Pricing too low
  • Spending too much time on FB and Twitter

Make a list of your top 10 bad habits, and then commit to a plan to change/stop them.

So that’s her list of the Top 3 Money Killing Mistakes in Business. If you want to read the whole series in full – you can find the first post in the series HERE.

I have a few posts on my blog about how you can use Twitter to promote your business online. For example, you can use it to build your credibility and to get people to your website. But of course, you need to have followers for any of that stuff to work, right? Maybe you’re just starting out on Twitter, or maybe you have followers but you seem to have hit a plateau and your number of followers isn’t increasing. I have a few tips for some simple ways you can build up your Twitter following…

1. Follow other experts in your niche/field – I call these your mentors – other people in your field who have achieved what you’re trying to. By following and interacting with these mentors, you’re going to be reaching out to their thousands of followers who are obviously interested in the field or niche you work in.  If those followers like what you have to say, they’ll in turn follow you.  Here are some things you can do to start interacting with your mentors and at the same time their followers.

• Tweet about how they’ve helped you – I know that I have taken classes, attended teleseminars/webinars, or otherwise learned some great info from my mentors. So if you’ve learned some great stuff or they helped you succeed in some way, tweet about it. Let them know how they helped you or what they did for your business. They’re going to appreciate the kind words and most likely will re-tweet it. This will get you in front of all those followers, and also work on building your relationship with that expert.

• Re-tweet their messages – This helps you in two ways. They’re probably going to thank you for the re-tweet, which gets your name into their Tweet stream. Also, you’re offering helpful information to your own followers, which continues to build your reputation as a resource of good information.

• Always be thinking about how you can help them. You have to remember that Twitter is about relationship-building, not just about pushing your own information out there. Take your list of mentors you want to build a relationship with, and then start working on that. (Remember that you don’t just want to focus on potential clients or customers, but you also want to develop relationships with people who are already at where you want to be.)

2.  Following people – When you follow someone on Twitter, many times they’ll click through to your profile. If they see Tweets that are of interest to them and you’re not just pushing Tweets out about “Buy my stuff,” then there’s a good chance they’ll follow you back.  Don’t just follow people randomly though, and be sure you don’t exceed the allowed follow-to-following ratio. Try to keep the # of people your following  less than the # of people following you. Now if you’re just starting out, you can begin by following people who are following those experts we just talked about. You can also search at sites like Twellow.com to find people who match your target market.

3.  Automate, but automate wisely – You can certainly automate parts of your Twitter strategies, but remember that Twitter is all about interaction and relationships. So be sure you only automate tasks that don’t require a response or that you don’t need to be directly involved in.  Once you get to hundreds and thousands of followers, you’ll definitely want to pull some tools in to help you with both the automated and personal tasks involved with using Twitter. Two tools I recommend are Hootsuite and Tweet Adder. Hootsuite is free and used online through their website, and allows you to schedule Tweets and post status updates to multiple sites at once. Tweet Adder is a download to your computer (it costs $55, but has a free trial period), and allows you to automate the process of adding followers. It also allows you to search for the right followers that fit your ideal client profile.

If you’re just starting out on Twitter, or are wanting to really ramp up your followers list, I’ve given you some good ways to get started. Twitter is a great way to start getting more traffic to your website and adding prospects to your marketing list. So take advantage of it!  I hope this gets you started.

Yesterday I wrote about what you can expect when you have a limited number of hours set aside to use the services of a virtual assistant. So let’s say you’ve taken the plunge (yes, I know it can be a little scary to hire a VA), and purchased a retainer package of 10 hours for someone to help you with your marketing.

What are some things you could expect your VA to achieve in those 10 hours a month? The short answer – probably more than you thought.  Consistency and follow-through is key with online marketing (which is what I offer my clients help with, so that’s what I’m going to discuss here), so when using a smaller amount of hours a month, try to space out that time to about 2.5 hours per week.

Here are some of the ways I can help you increase your business, with just  2-3 hours a week:

  • Social Media – I can set up your profiles and fan pages on the top social media sites, or any of the other social media websites you want to focus your time on.
  • Facebook/Website Monitor & Maintenance – I can take care of any updates needed for your Facebook Fan Page and your website and/or blog. I can also monitor your Twitter, Facebook, LinkedIn accounts and make note of any important interactions and provide you with a summary of activity once a week.
  • Comment Moderation – I can monitor the comments on your blog and ensure that the appropriate ones are approved and answered to keep the conversation going.
  • Google Alerts - I can set up Google Alerts for specific search terms and provide a overview each week of anything important to you and your business, as well as monitor any trending topics.
  • Forum Interaction and Moderation – I can interact on and monitor any particular forums that you frequently post on.
  • Longer Term Projects – If you have an event/teleseminar/new product you want to promote, I can start to build the buzz and help you increase attendees with online marketing.
  • Transitioning to Wordpress – By using some of the hours each month, I can help you with transitioning your website from a traditional html based site to a Wordpress based website. This is a longer term project, but is easily done and usually in much less time than you would expect.
  • Marketing Your Business – I can help you develop your overall online marketing strategy, and show you new and free ways to market your business online.
  • Article Marketing – I can set up your profiles on various article directories and submit 1-2 articles a week, increasing your exposure to prospects and building your credibility/expertise in your particular field.

There’s a lot involved in online marketing, and there’s no way I (or any other person) could do all it entails in 10 hours a month. But by picking a few simple strategies and then doing them consistently each month, you’ll start to get more prospects, build more buzz for your business, and get more clients. And besides those great benefits, you’ll have more time available to strategize, plan, take care of your current clients and customers, or to create something amazing for your business.

This really is just a small sampling of the tasks I could handle for you with only 10 hours per month. Now imagine where we could take your business with 10- 20 hours more!

For even more ideas on how you can market your business online, sign up for my free February webinar.

Have a great day!

As a virtual assistant, I specialize in helping my clients get more customers or clients with online marketing strategies. When I’m working with my clients, of course I want them all to have exceptional results from our work together. And my clients want (often expect) those same exceptional results.  But at the same time my clients might just be starting out, or have a small budget available, so they want to know if we can still get good results with only 5-10 hours a month. Realistically, what kind of expectations can you have when you only want to use my services a few hours a month?

Even with a limited budget, a lot of good results can come from just a few hours if they’re used the right way. Here’s some tips for helping you leverage a limited virtual assistance budget:

1. Communicate expectations on a regular basis. “Set it and forget it” doesn’t often work with a virtual assistant. Your VA is an integral part of your business (if she’s doing her job correctly), even if she’s only working with you a few hours a month. You should be having a short conversation monthly with her, letting her know what you want to accomplish each month, at the start of the month.  Then make sure your VA communicates with you what can and can’t be done in the time or budget you have allocated for that month. This doesn’t need to be a drawn-out conversation. It can usually be done quickly through email.

2. Keep the momentum and be consistent. When your budget (and thus the time your VA works with you) is limited, it can be difficult to keep the momentum going and in turn see real results. However, this can be overcome by retaining your virtual assistant on a consistent, monthly basis, rather than booking her time whenever the mood hits, with no real plan. This can make a huge difference in the results you see from your work together. Your virtual assistant needs to be in the loop and stay in the loop in order to understand your business and be invested in your business success.

3. Pick your tasks carefully. A virtual assistant can get a lot done (more than you thought possible) if you delegate projects that are defined and manageable. That means they have a clear beginning, middle, and end. Try to delegate projects that are  achievable without much input from you, and that also don’t eat up a huge chunk of your budget.

So even if you have a small budget, you’ll still achieve some incredible results by effectively utilizing the services of a virtual assistant. If you want to find out how I can help you market your business in only 10 hours a month, contact me today for a free 30 minute consultation.

219295_inquisitiveI’m sitting here this morning, struggling with finding a good topic to write about. I know I’m not the only one, so it comes to me – why not talk about some things you can use to generate ideas for your blog posts.

Ok, so when you’re sitting in front of your computer with absolutely no idea what to write about, what can you do?

1) Set up google alerts for some of your top keywords. Every day you will receive emails with links to other blog posts, news, articles that you can use as inspiration for your own posts.  Just remember to actually look at these alerts, otherwise they tend to pile up in your email inbox, and can cause you to feel a little overwhelmed.

2) Subscribe to blogs that provide information that you think readers of your blog would be interested in. Devote a blog post to commenting on one of their posts and link back to the original post. Be sure to give the original blogger the acknowledgement that this is their post – we’re not talking about taking credit for someone else’s creativity.  You can add any points you think were missed, explain why you agree or disagree with their post, or just say “Hey, this is a great idea, check it out. I think it gives some great information.”

3) Use your social media networks to generate ideas. Take note of what your connections are talking about that relates to your area of expertise. Ask what people want to learn more about, what questions they have on a particular topic. Conduct a survey. Just paying attention to what people are discussing can be a great way to get your creative thoughts flowing.

4) Use your keywords. Take your keyword list, and see what topics you can work with incorporating those keywords. If you don’t have any keywords, then do some keyword research – just doing the research will start to give you some great ideas on topics to tackle.

5) Repurpose your other materials. If you wrote an article, break it out into 2 or 3 blog posts. If you conducted a teleseminar, turn it into a series of posts. If you made a video, add it as a blog post. If you have an ebook, take some of it and turn it into a post. You get the idea. Make the most of your time, and get as much use out of each creation as you can.

This isn’t really a way to generate a new idea, but it will make your blog posting much easier. Think of it as a bonus:

Plan ahead. Instead of staring at a blank “Add New Post” screen, plan out your posts ahead of time. Obviously, I haven’t made it to this point yet for 2010, but it’s in my schedule of things to do. By picking out topics before hand and having a loose schedule of when you’re going to write about what, you avoid that “Oh my gosh, what am I going to write about today,” feeling that can tend to just freeze up any creativity from happening. Create a list of all the topics that you want to discuss for the entire week or for the whole month, making sure they’re all related to your blog’s theme and they are all interesting to your readers.

How do you come up with new blog post ideas? Please share any unique or interesting ways you get those creative thoughts flowing. I’d love to hear them!

Have a great day!

Do you struggle with setting up your marketing plan? Are you so stuck being busy that you don’t ever seem to have the time to sit down and work on the important things, the stuff that’s going to really make your business successful?

A lot of small business owners have this same problem. I know I struggle constantly with being “busy,” but at the end of the day still feeling like I never actually tackled any of the big stuff – what’s going to actually help me grow my business.

If you’re headed towards another new year, without any idea of how you’re going to make 2010 different, I’d like to offer you some help to start working on those “big” ideas that will actually make a huge difference in your business.

I work with several entrepreneurs, who all operate different kinds of businesses, service-oriented, product-oriented. Whatever it is that they do, I hear so often that they’re having a hard time figuring out how to get to where they want to be from where they are now.

I can help out those I’m actively working with, but I know there are so many other business owners out there who don’t know where to turn to get answers. So here’s my offer to you:

The “Plan Your Success” Strategy Session

I’m offering 3 free strategy sessions (no cost and no sales pitch, I promise), to help you get very focused and clear on where you are now, where you want to be, and a plan on how to get from here to there.  We’ll work together for an hour, and by the time we’re done, you’ll have figured out:

  • Where your business is now and what’s been keeping you from moving forward
  • What your goals are for your business in 2010
  • A complete, personalized online marketing strategy to help you attain those goals

You’ll leave our session not only inspired and motivated, but you’ll have a written plan you can follow to turn your business into a highly profitable, income-generating machine you’ve always hoped for.

Why am I doing this? Two reasons. I believe in complete honesty – so here they are.

#1 – I really do love helping other small business owners, and showing them some marketing techniques and strategies they can use to be successful. And if I can help someone out who might not have the money right now to invest in some assistance, then why not?

#2 – If you like the session we have, love the ideas you leave with, and use the marketing plan to increase your income -  then maybe next time someone you know is talking about struggling with marketing, or getting more clients, you’ll think of our session. And maybe you’ll even feel like giving me a great testimonial I can use in my marketing.

That’s it. The two reasons. So if you want some free help figuring out exactly how to use all of this online marketing to your advantage, and seeing which way is going to work best for your company, enter the contest. Here’s how:

How To Win:

Post a short comment after this post about your biggest challenge when it comes to your social/online marketing efforts. Once you’ve added your comment, please let me know by posting on Twitter to @crystalparrett and using #plansuccess . Also post a link to this page. Or you can email me at plan@timesaversvirtualsolutions.com letting me know you made a comment.

Contest Rules:

3 winners will be chosen at random on December 29, 2009. You’ll be contacted by me to schedule your session, so you can start out your new year with a marketing plan all ready to go.

Good luck!!

Dec
22

Using Systems to Save Time in Your Business

Posted by: Crystal Parrett | Comments Comments Off

I know,  I post a lot about saving time and following systems in your business. That’s because I know from personal experience, that if you let your business run you instead of you running your business, it’s not going to be a fun experience.

So today, I’m going to walk you through the 3 steps for creating a system. I know that if you can set up a system for all of the tasks you do on a regular basis for  your business, you are going to see a dramatic change in your business. And don’t think that a system has to be this huge involved project, because it can be as simple as just a checklist.

Ok, the 3 steps for creating a system:

Step 1 – What am I doing? Figure out what you need or want to create systems for. Usually if stuff is falling through the cracks, you need a system. Start with one thing that you know is a mess, it just isn’t working for you right now.

Step 2 – Where am I going? Now figure out what outcome you are looking for. Your end destination, so you know when you’ve arrived. Focus on one task at a time. Don’t try to multi-task, you’ll just feel overwhelmed and probably give up. Take one task at a time. Some examples of outcomes – to book a sales meeting, to close the deal, to get an email address.

Step 3 – Create the steps to get there. There are so many ways you can actually handle this part. Find one that works for you.You can use a flow chart. A checklist. Mind mapping – on paper or using software on your computer.

So now I’ll walk you through an example of the above process. Let’s say you decide you want to set up a system for sales calls, so your assistant can take them over if you’re out. That’s “what am I doing?”  And your desired outcome is to set a meeting – “where am I going?”

Now create the steps. Get 2 colors of sticky notes. With the first color, write down each step on it’s own sticky note. So if step 1 is – convey the 3 most important things about my program – then write that down and write the 3 points down also. Then stick the note on the wall.  Say the 2nd step is that you check availability of appointments on the calendar. Write that on the 2nd sticky note and stick it on the wall. Continue until you have all of the steps on the wall.

Now using the 2nd color of sticky notes, turn those on the side to make a diamond. These are now your “decision diamonds.” Forks in the road. So if a person answers the phone or you get an answer machine, for example. So if a step is “make the call” the first diamond would be “Do they answer?” If yes, one set of notes will say – go through 3 points, book meeting, put in calendar, etc.. If no, another set of notes might say – leave message, make note in calendar to call back, send an email, etc.

Once you have it all laid out in front of you, turn it into a system that your assistant or anyone else can easily follow. Because obviously you can’t just have all of your systems up on the wall.

Then do this again for each task you perform in your business. Take it one at a time, and before you know it you’ll have a complete operations manual. And you’ll no longer be the one who has to handle every little detail of your business. Freedom!

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Twitter Tools

As I find myself having to coordinate multiple Twitter accounts every day, I have compiled a list of Twitter tools that keep me from having to be on Twitter 24/7.  Here’s the list of tools I use almost every day to keep Twitter from taking over my life.

1. Hootsuite -  My absolute favorite Twitter tool! This website allows you to type in your update once, and it will populate your Twitter, LinkedIn, and Facebook account all at the same time. You can also have multiple accounts of each kind, so for example, I can have all of my clients’ accounts set up one place. Not only can you post to your personal Facebook profile, but also fan pages. You can pick which account you want which update to be posted on. And you can pre-schedule your updates, if you have some ideas planned out and don’t want to forget them, but maybe you don’t want to post them right now.  Of course, it shortens your links for you, and you can track how many clicks you get on a link. A great tool to use.

2. Twitterfeed. This website makes it easy to update Twitter and Facebook with your latest blog posts. Just put in your RSS feed, and every time you publish a new post, it will automatically send out a Tweet or Facebook update.

3. SocialOomph. Another great website. There’s a free and a paid version. I’ve never used the paid version, so I’m only addressing what you get with the free setup. I personally use SocialOomph mostly for the keyword alerts. You can put in keywords you want to keep track of, and any time there’s a tweet with that keyword, you’ll get an email letting you know about it. If nothing else, set up an alert for your name and your company name. You can also use it to automatically follow people or set up an automated welcome message to new followers, if that’s how you use your account.

4. Refollow. A great way to manage and track your followers. Log in using your twitter username and password, and you’ll be able to see all of your followers and everyone your following. You can sort them multiple ways. For example, you can see who’s following you that you aren’t following. Or people you follow who aren’t following you back. You can sort by people who have @mentioned you. You can follow and unfollow from here too.

5. Qwitter. I just found this one. Qwitter emails you when someone unfollows you, and tells you what tweet you posted when they unfollowed you.

These are the tools I use, and they have definitely made my life much easier. So take some time, try them out, and see how they work for you. Then come on back, and let me know if you liked them as much as I do. Or maybe you have your own tools you use that I didn’t mention. If so, let us know about them.

Also, if you want some free help putting together your marketing plan and how to implement some of these tools, enter our “Plan Your Success” contest.

You can also receive a free copy of my new ebook I’m working on – How to Make More Money By Promoting Your Business Online – by taking my online survey.

Have a great day!