Archive for Article marketing
Increase Your Web Traffic Using SEO
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Too much web traffic? Never!
So, you have a blog or a website. You have your product or service ready to go. Now you just need customers. So how do you find them online? Well, a good start would be to get them to your website to see what you’re offering. And a great way to increase your web traffic is by using SEO to get your website in front of potential clients or customers.
Here’s some tips on just how to do that:
- Start with good keywords. Do some research up front. You can use tools like Wordtracker or Google Adwords to see which keywords are going to result in the most traffic to your website. Then use these keywords in your website content, blog posts, articles, etc.
- Now that you have your keywords and are using them on your website, start creating content on your site. Try to add at least 2-3 new blog posts a week, and if you can commit to it, add a new post on a daily basis. By consistently creating new content, you’ll keep the spiders coming back to your site and constantly indexing your site.
- You’ve created content, so now promote that content. Every time you put up a new blog post, talk about it. Send it to your Twitter, Facebook, LinkedIn account. Talk about it on any other networking sites/forums/groups you belong to. Bookmark it on the bookmarking sites you belong to.
- Interact in the social networking community. Build relationships with peers, mentors, prospects. Be a resource of information. Comment on other blog posts, with meaningful comments that add to the conversation going on or to the original post.
- Finally, submit articles. Write one article a week, remembering to integrate your keywords. Submit that article to article directories.
All of the above will lead to increased web traffic to your site/blog, increased subscriptions to your newsletter or free offer, and ultimately increased sales and increased income!
If you want some free help putting together your marketing plan on how to implement some of these tips, enter our “Plan Your Success” contest.
Article Marketing – 5 Steps to Using Articles to Get More Clients
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Article marketing – what is it and how can it help me grow my business? Article marketing can help increase traffic to your website, and help get you more clients. It does this in a few ways. The first way is that it helps you promote your expertise. Clients buy from people they know, like and trust – so by showing your expertise in an article you are helping to promote all 3 of those. Secondly, when you submit your article to the article portals, they are picked up by search engines. And another way is that each article you submit will have a resource box, which gives information about you, your business, what you do, and a link to your website. All 3 of these reasons add up to increase traffic to your site, which will ultimately increase the number of clients you have. When using article marketing, always keep in mind that the ultimate goal is to get the reader to go to your website and sign up for your newsletter, teleseminar, membership, etc.
So now that you know why you might want to start writing articles, here are 5 steps on how to write effective articles.
Step 1 – You have to figure out a topic to write about. Someone won’t read your article unless they’re interested in the topic. So this is very important to get right. A topic of interest is an issue your target market face and problems they want solved. Some ways you can figure out a good topic is to ask – do some research on social networks you’re active on, see what kinds of questions your target market has. You can do a search for groups your target market belongs to, and then see what kinds of things they’re talking about.
Step 2 – Once you’ve picked a topic, the next step is to write a good headline. It needs to grab the reader’s attention, and create interest so they keep on reading. It also needs to include your keywords, so that when your target market does a search your article will come up. I’ve also found that longer headlines are more effective than shorter ones.
Step 3 – Now write your article. Share useful information, something people can really use. Don’t just make it a sales letter. I’ve read many articles that are poorly disguised advertisements. This won’t work; your article has to actually give out good information. A good tip for setting up your article is to pick 3-5 points to teach about. Then have a short introduction, and a paragraph for each point.
Step 4 – Every time you write an article, you need to include a resource box. This is actually the most important part of the article, because it’s where your call of action is. This is what gets the reader to go to your website and take action. All resource boxes should include: your name, a link to your website, and a reason why readers should click through to your website (your call to action). This should be a free gift you offer in exchange for their email address.
Step 5 – So now you’ve written an informative, relevant article. Congratulations! Time for the easiest step. Use your article in as many ways as possible to promote your business. Post it on your blog, use it in your ezine, post it on multiple article portals, turn it into a podcast, turn it into a press release. Repurpose it in as many ways as you can think of, and get the most use you can out of every article you write.
So now you have the 5 steps to using article marketing to increase your business, get more clients, and make more money. Remember, people buy from other people that they know, like and trust. By writing an article and using it to build your expertise, you can show people why they should use your services or buy your product. Like any other marketing technique, practice the steps consistently and you should see an increase in your website traffic. After going through these steps I hope you have a better understanding of how to use article marketing to grow your business.
What do you think about article marketing? Have you used it and has it worked for you? Leave your comments and let me know if you have any questions about article marketing and using it to drive traffic to your website.
Have a great day!
