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Archive for November, 2009

Nov
30

Using Google Analytics to Monitor Website Traffic

Posted by: Crystal Parrett | Comments Comments Off

google analyticsWhen you’re using social media to direct people to your website, of course you want to track your results. If you don’t monitor the results of your marketing, you won’t know if it’s working or if you need to change something you’re doing to get better results.

By yourself, or working together with your virtual assistant, you can set up a system to monitor your visitors and their activity once they get to your site. Everyone should watch their website statistics on a weekly or monthly basis to monitor trends and look for improvements.

Here is a plan of action you can follow using some free Google tools:

Step 1 – Google Analytics

  1. Set up an account for yourself at Google.com.
  2. Access Google Analytics and add your main website and blog url’s to the reports area.
  3. Add the Google Analytics code to your website and blog, which will allow Google to start accumulating stats for your sites.

Step 2 – Set up your tracking sheet. (Use Google Documents if you’re working with an assistant.)

  1. Start a Google spreadsheet to share the data between you and your assistant.
  2. Set up statistics to track on a monthly basis:
  • Absolute Unique Visitors – how many first time visits to the site
  • Return Visits – of those first time visits, how many returned
  • Average Time Spent on Site – what is the average time viewers spent on the site
  • Bounce Rate – the percentage of single-page visits in which the person left your site from the entrance (landing) page
  • Country – if you’re growing your business internationally you’ll want to monitor your visitors’ country of origin
  • City – this lets you dig a little deeper to uncover what city produces the most visitors

3.  Add a 2nd tab to the document titled Traffic Sources to collect info about:

  • Traffic Sources – What are the top 10 – 15 sites that directed traffic to your website
  • Unique Visitors – how many unique visitors came from these traffic sources

4.  Add a 3rd tab called Keywords.

  • Keyword Research – How many visits resulted based on specific key word searches

5.  Set up 2 or 3 goals to judge conversion rates. (See examples below)

  • Goal 1: How many visitors signed up for the free report?
  • Goal 2: How many visitors purchased a product?

Collecting this information on a monthly basis will help you make more solid decisions on your marketing plans. For example, you may need to add more defined keywords in your blog posts, or you may want to focus on a particular state/region if you’ve had a large number of searches from that area.

You or your assistant should monitor and report on the stats on a monthly basis. This will allow you to adjust your marketing efforts based on the traffic and activity you are seeing on your website.

Whether you use Google or some other form of analytics system, make sure you are not just using it but also analyzing the data to make sure your marketing efforts are producing the results you need them to.

Nov
29

Managing Your Social Media Marketing

Posted by: Crystal Parrett | Comments Comments Off

Social media can be time-consuming and overwhelming, if you allow it to be. When setting up your social media schedule (Yes, you shouldn’t just be doing it whenever, wherever, however!), be sure to prioritize your efforts.

I always tell my clients, the first step is to get clear on what your goal is for your social networking marketing campaigns. If you don’t have a clear idea of what you’re heading towards, it’s going to be very difficult to know if you’re heading in the right direction or if you’ve even arrived there. It would be like going on a road trip to somewhere completely new, and not having a road map or GPS in your car. You’ll be absolutely lost!

Once you’re clear on what your goal is, set up a schedule. Figure out what days you’re going to work on blog posts, when you’re going to update your status, send out your Tweets. Once you’ve set up your schedule, stick to it! Schedule it into your calendar, set up appointments for yourself, do whatever you need to do to make it part of your routine. Because with social networking, online marketing, social media – if you’re not consistent, it’s not going to work!

Ok, so you’ve gotten your goals clarified and you’ve set up a schedule. Now you need to automate as much as you can. Use some of the many tools available to systematize and automate your Tweets, your Facebook updates, your blog posts, etc.  Some of the tools I personally use are Hootsuite, Ping.fm, and SocialOomph.com.

For a great series on social media time management and setting priorities, check out Amber Naslund’s social media time management series.

Have a great day! Make sure to let me know about any tips you have that help you save time with your social media efforts.

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Nov
28

Save Time By Planning Every Day in Advance

Posted by: Crystal Parrett | Comments Comments Off

checklistchecklistchecklistHere are some great tips on saving time from Chapter 2 of “Eat That Frog!” by Brian Tracy.

One way to  overcome procrastination and to increase productivity, is by planning each day in advance. Think about it like this  – Your ability to set goals, make plans, and take action on those goals and plans determines the course of your life! The better plan you have, the easier it is to stop procrastinating and get started on achieving the goals you’ve set.

How do you get started on making your plan? By breaking it down into specific step-by-step activities and then jumping in and getting started on the first one.  In “Eat That Frog!” Brian Tracy states that every minute spent in planning saves as many as ten minutes in execution. Just think about that, if you spend 10 minutes planning out your day, such a small amount of time, you can save almost 2 hours in wasted, unplanned effort!

So how do you start planning and saving that 2 hours?

  1. Always work from a list. Make your list the night before to prepare for the next day. Move everything over that you weren’t able to finish for the current day, and then add any new tasks for the next day. By making your list the night before, your mind will subconsciously work on ways to complete your list while you sleep.
  2. Make different lists for different purposes. First, a Master List where you write down every possible to-do you can think of as you think of it.  These tasks will transfer over to your other lists. Second, a Monthly List that you start at the end of each month for the next month. Third, a Weekly List where you plan the entire week in advance, that you will add to throughout the week as new things come up. Fourth, your Daily List compiled each night, that is made by transferring over your monthly and weekly items.
  3. Check off each item as you complete it. Checking things off will give you a sense of accomplishment, and help you generate a feeling of success and moving forward. As Brian Tracy puts it, “Steady, visible progress propels you forward and helps you to overcome procrastination.”

I’m going to end this post with the 10/90 Rule. This rule says that -

“The first 10 percent of time that you spend planning and organizing your work before you begin will save you as much as 90 percent of the time in getting the job done once you get started.”

So try it out yourself, and let me know if it works. Start today by taking a pad of paper and planning out your day, your week, your month in advance. Start small with just tomorrow, and see if helps you stay more focused and helps you stop procrastinating. Does planning out ahead really save you more time? Test it out, and tell us how it works for you!

Have a great day!


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Nov
27

How to Delegate Effectively

Posted by: Crystal Parrett | Comments Comments Off

desk with papersI recently attended a great webinar put on by Erin Blaskie.  She is a highly successful virtual assistant, and a great source of inspiration for me, since much of what she has already accomplished is what I aspire to do with my own company.

During the webinar, I got some great tips to use with my clients on how to delegate tasks using precise, focused direction and vision (as she puts it).

Some quick hints on the right way to delegate to your virtual assistant or your employees:

  • Use short concise wording with bullet points. Don’t use long, wordy, confusing explanations.
  • Utilize your tools and systems. For example, I use Basecamp to manage my clients and their tasks. If you have some sort of project management tool or certain systems that will make delegation easier, then use them.
  • Make sure to give enough lead time on projects. If you’re not sure how much time a project is take, ask for feedback from your VA or your team.
  • Be ok with having to go back and forth. If your assistant or team needs more clarification, don’t get frustrated with their requests for more information. I would prefer to ask/answer more questions than to not be happy with the final results.

During the webinar, Erin also discussed some tools that can make asking for help easier.  For example, you can use screen shots to show your virtual assistant exactly what you’re looking for, if it’s relating to something online. There’s a great tool called Snag It,  that allows you to manipulate screen shots to help get across exactly what you’re trying to achieve. It’s a lot easier and quicker to grab a screen shot and make some changes to it, than it is to sit and type out everything you want done.

Another great idea is to record what you want done, instead of writing it out. You can use something like Audio Acrobat, and then send the file over to your virtual assistant.

These are just some quick ways to make delegating easier, quicker, and much more effective.

If you have any questions about other tools you can use, or ways to delegate, shoot me a quick email and I’ll be glad to help you.

Have a great day!

Nov
24

Building Credibility on LinkedIn

Posted by: Crystal Parrett | Comments Comments Off

How do you build credibility on a social media platform like LinkedIn? You have to build the “know, like, trust” Factor. This 5th post in the 10 part series discusses ways to build up this factor using the various components of LinkedIn – such as your profile, applications, groups, answering questions. So go ahead and take a look at some ideas on how to build up trust on LinkedIn.

Part 5 of the LinkedIn Series on the Social Media Sonar Blog.

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Sometimes with all the distractions a small business owner faces, a simple project can take on mammoth proportions. Besides, tasks seem to expand to fill the time you have available for the day. So what may take you hours to get done, a virtual assistant can accomplish in about an hour or less. Following are projects that your virtual assistant can accomplish in one hour:

1. Phone a minimum of 12 clients for a specific project.

2. Mail merge 50 letters including stuffing and mailing.

3. Create and implement an email campaign.

4. Data entry of a minimum of 75 contacts into an Excel spreadsheet.

5. Balance a monthly bank statement (or 2 or 3 month’s worth).

6. Update website content.

7. Type handwritten notes from a seminar.

8. Convert document files to PDF format.

9. Build a custom spreadsheet.

10. Edit and proof copy for 5 web pages.

11. Make calls to confirm your appointments, engagements, or reservations.

12. Copy, edit and proofread a brochure.

13. Stuff, seal, label, and stamp a bulk mailing of 50 letters.

14. Set up a blogging account/program and add the link to the site menu.

15. Research best price/features for a needed service, technology, or item.

16. Warm call 25-30 prospects.

17. Research travel, hotel and meeting facilities.

18. Update and manage your calendar.

19. Submit an article to 5-10 sites.

20. Create a basic sales page layout (content provided by client).

21. Book your flight, hotel, and/or rental car reservations.

22. Delete spam accumulated in your email overnight, and sort, answer, or redirect remaining messages.

23. Edit and proof a minimum of a 5 page report.

24. Order a shopping list for home or office delivery.

25. Setup and/or analyze Google Analytics and relative conversion reports.

26. Organize stack of messy files, label them appropriately, and pack them for shipping back to you, ready to drop into your waiting file drawer.

27. Gather info on grant opportunities and calendar deadline reminders.

28. Select and schedule 15 individual handwritten greeting cards for delivery, each with a personal message.

29. Type a guest list of 200+.

30. Generate a budget for your business.

31. Generate a potential budget for your event.

32. Coordinate inspection appointments for buyers’ agents.

33. Set up a webinar/teleseminar for product training.

34. Set up an email campaign to keep in touch with past clients.

Each project is unique. This list shows actual project examples as they pertain to a particular project and serves as a guideline only. This is a sampling of what a VA can do.

If you have any questions about how TimeSavers Virtual Solutions can help you, contact us by email at crystal@timesaversvirtualsolutions.com

Nov
22

3 Tasks Your Virtual Assistant Can Do For You

Posted by: Crystal Parrett | Comments Comments Off

As a small business owner, you have so many things you need to try to finish by the end of your working day. If you’re thinking about getting some help, you’re going to want to start thinking about what you tasks you can delegate to someone else. Here’s 3 ideas to get you started:

1. Email management. Do you even realize how much time you spend dealing with email? Most small business owners spend a lot more than they realize. So hand over your email to a virtual assistant (VA). If your inbox is overwhelming you, a VA can sort it, answer what they can, and forward anything requiring a personal response to you. This is especially helpful if you have more than one email account for different aspects of your business. Your VA can take over all of them for you, freeing up hours in your week.

2. Social networking/blog management. Social networking and blogs are a great no-cost/low-cost way to market your business. The trade-off is that it can be a very time-consuming endeavor. A VA can manage your social networking sites, post your updates and information, and reply to messages/friend requests sent to you.

Your blog posts can be uploaded on a regular schedule by a VA. You can write your content for multiple posts and have your VA post each one on the date you specify. If you don’t like to write, you can also hire a VA to write the blog posts for you. Again, hours per week saved for you to spend on more productive tasks that only you can do.

3. Database management. Many small business owners have a list of current, past and potential clients. Sometimes this list is neatly organized, and sometimes it’s just a pile of sticky notes. Whichever the case, hand this task over to a VA. Your VA can set up a database, maintain it, keep your list organized. A VA can also use your database to send out your ezines, newsletters, mailings – however you keep in touch with your list. Think of the missed opportunities you’ve had, that you’ll now be able to take advantage of by having your database up to date and being utilized correctly!

This is just a small example of daily administrative tasks that you can hand off to your Virtual Assistant. Passing these tasks off to a Virtual Assistant will allow you more time for the activities you prefer. You can take time off, spend time with your family, follow your passion, and spend time on projects that will make you more money. After all, you started your own business to do what you love, make more money, and have more time, not to spend time on tasks you dread. A VA can get you back to doing all those things that you actually do enjoy quickly and easily.

Have a great day!

Nov
21

Four Great Ways to Keep Your Business on Track

Posted by: Crystal Parrett | Comments Comments Off

Solo professionals need a strong vision of where they’re headed and an internal warning system that tells them when they are getting off their game. Here are four ways to make sure you are keeping on track.

1. Take a look at your to-do list. Put a star by anything that has been on that list for more than two weeks, and look at those starred items with an eagle eye. Chances are, you are procrastinating on those items. Take the starred items and list them out on a separate sheet of paper, and out beside each one note what the very next step is to move that item forward. Now, either schedule it in your calendar for THIS week, or hand it off to an assistant. Often, entrepreneurs procrastinate because they are unsure how to proceed. If that’s the issue, call a friend, talk to your Mastermind group, put it on your coaching agenda – take an action that will get you out of “not knowing how.”

If you get into the habit of regularly scanning your to-do list and noticing what hangs on there for several weeks or more, you’ll develop the strong habit of pushing yourself out of procrastination.

2. Get yourself a timer. As you sit down to work on the task at hand, set the timer for half an hour and pledge to work ONLY on that task, with no interruptions. I often tell my clients that the world actually can live without them for 30 minutes at a time! Don’t check e-mail, answer the phone, Tweet about what you are doing. Stay right on task until the timer goes off. Using a timer to create concentrated periods of work teaches you focus. Entrepreneurs are well-known for having “bright shiny object syndrome” (also called fuzzy focus.) The more you train yourself to focus for short bursts of time, the more productive you will be.

3. Remind yourself of your big vision at least once a day, and tell someone else at least once a week. It’s easy to get discouraged when obstacles get in the way, and discouragement can lead to self-doubt. Regularly reminding yourself that you are doing your business for an important reason, and that you have every capability to succeed is critical. And about once a week, it’s good to hear that from someone else who is a supporter. Creating the habit of keeping your vision in the top of your mind fosters a strong faith in yourself and what you’re doing. It drives self-doubt out the door.

4. Get yourself into a Mastermind group, meet regularly, and don’t skip. You didn’t decide to be in business for yourself to play small, did you? Developing a strong relationship with other solo business owners who can encourage and support you creates a habit of thinking big. And that’s what you want to be doing, thinking big, thinking out of the box, thinking in ways that most people don’t think. A good Mastermind group will both encourage and challenge you to get out of your comfort zone, keeping you from thinking too small about yourself and your business. It’s a safe place to test out your most outrageous business ideas and get help in shaping those into reality. Develop the habit of thinking big and out of the box! It will help ensure that your business flourishes.

Using these four systems fosters four good habits that keep you right on track. And in the end, those habits lead directly to a better bottom line.

(c) Sue Painter

Sue Painter works with solo professionals who need to revisit what they are doing in business, how to make more money, and figure out what is blocking their success. She collaborated with Amy Franko to create Four Ways to Flourish for Solopreneurs, at http://fourwaystoflourish.com.


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Nov
20

The Quick Way to Start Your Blog

Posted by: Crystal Parrett | Comments Comments Off

New bloggers spent a lot of time and energy getting things started.

When first starting out with your new blog, a great deal of effort is required to get it “off the ground.”

Think about some of the steps a typical blogger would take during the first few months of creating a new blog:

  • Choosing a topic (big one).
  • Choosing a platform and design.
  • Choosing a name/domain.
  • Writing/creating a hundred posts (assuming an average of four posts a week).
  • Registering with digg, stumbleupon, twitter, etc.
  • Participating in forums.
  • Leaving comments/backlinks on other blogs.
  • Writing guest posts for other bloggers.
  • Registering with directories (such as blogcatalog, mybloglog).
  • Spreading the word on social networks (facebook, linkedin, etc).
  • Developing a core of followers.
  • Setting up a newsletter.
  • Printing business cards with your blog address.
  • Telling your friends about your new blog.
  • Finding appropriate affiliate programs.

These are just a few steps that come to mind. When you think about the cumulative effort, it’s a lot of work.

Maybe this is one reason some blogs never make it very far—some bloggers just don’t realize the initial effort that’s required on the “front end.”

So think about delegating out as many of those initial steps as you can. Obviously, you’ll have to do some of the steps yourself. Like coming up with the topic, choosing the look/feel of the blog, coming up with most of the content. But just think how much time you could save by using a virtual assistant to deal with all of the many other tasks that come along with setting up and promoting your blog. And think of how much time you can free up to work on other activities that will bring more customers and more clients to your business.

Just another idea on what a virtual assistant can do for you!

Have a great day!

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Nov
19

My First Online Interview!

Posted by: Crystal Parrett | Comments (2)

Ok, I originally had another post already written and pre-scheduled for today. But then I realized my first interview came out today, so of course I had to brag a little! I am really excited, and am sure that this is the first of many to come.

I ran across Kelly Hupcey through one of my daily Google Alert searches. She has a fairly new blog which I fell in love with right away, because she is reaching out to other women just like me – moms who work from home and do so because they want to add to the family income without taking time away from their children/family.

So, please go and check out the interview, and while you’re there take a look around. I think you’ll like Kelly’s blog – I know I do!

The Pursuit of Mommyness – My Interview

Categories : Blogs, Virtual assistant
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